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  Letter from the Editor
Don't Miss This Event! (01/06/10)
by Teresa McPherson
January 6, 2010

ARTICLE TOOLS
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ASI is proud to announce a new webinar, “The Value in Use Analysis Approach to Product Pricing” presented by Dr. Jose Briones.

Determining the marketplace value of a new product is a fundamental issue for commercial managers. This webinar will present a new approach to map the value space for a product or service which combines conventional value approaches with more sophisticated methods such as cost-in-use and value-in-use. If you are involved with marketing and pricing at any level, plan to attend this event and get acquainted with this useful new approach to pricing.

 

Visit ASI Online Solutions for more information or to register.



Teresa McPherson
Teresa McPherson is Editor of Adhesives & Sealants Industry magazine. Follow her on Twitter at

http://twitter.com/ASIMagazine, connect with her on Linked In at http://www.linkedin.com/in/teresamc or contact her by e-mail to mcphersont@bnpmedia.com.



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