3M OFFERS NEW RECLOSABLE FASTENERS
3M Dual Lock Reclosable Fasteners are now available in trial bags, giving customers the opportunity to inexpensively test a variety of the reclosable fastener's strengths and styles... more.

ASHLAND COMPOSITES USED IN NEW CARBON CAPTURE SYSTEM
Hetron^® epoxy vinyl ester resin from Ashland Performance Materials, a commercial unit of Ashland Inc., was used as part of a first-of-its-kind system in the U.S. for carbon capture and sequestration (CCS)... more.

DOW COMPLETES POLYOLS EXPANSION AT NETHERLANDS FACILITY
The Dow Chemical Co. has announced that the multi-year polyols expansion project at the company's Terneuzen, Netherlands, plant has been completed... more.

HENKEL EXTENDS U.S. REPRESENTATIVE NETWORK
Henkel Corp.'s electronics group has announced an extension of its representative network in the U.S...more.

NETZSCH OFFERS NEW BEAD MILL
NETZSCH Fine Particle Technology's latest ZETA^® RS stirred media mill has been installed in its Exton, PA-based technical laboratory...more.

NORDSON NAMES HILTON PRESIDENT AND CEO
The board of directors at Nordson Corp., Westlake, OH, has named Michael F. Hilton as the company's new president and chief executive officer, effective Jan. 16, 2010...more.

THANK-METAL SPECIFIES APTIV FILM FOR PRESSURE-SENSITIVE TAPES
Thank-Metal Co. Ltd., a Japanese manufacturer of precision machines and metal processing components for a range of batteries, has specified APTIV^TM film in its new line of Tough Tape^TM high-performance, pressure-sensitive tape targeted for protective tabs used in cylinder lithium batteries...more.

SAVE THE DATE: Webinar
"The Value in Use Analysis Approach to Product Marketing"
Feb. 16, 11:00 a.m. EST
Presented by Jose Briones, director of Operations, SpyroTek Specialty Materials

Determining the value of a new product in the marketplace is one of the most pressing issues a commercial manager faces today. This webinar will present a new approach to mapping the value space for a product or service called the "Value Box." This tool combines conventional value approaches like cost-plus with more sophisticated methods like cost-in-use and value-in-use. The Value Box allows commercial managers to properly define marketing strategy and communicate it to his/her team and management. Examples relevant to the adhesive industry will be examined, and marketing research methods to determine the value-in-use of a product will also be discussed.

Dr. Jose A. Briones is currently the director of Operations for SpyroTek Specialty Materials, which supplies raw materials and consulting services to the adhesives, paint, paper, and construction industries. Briones has 18 years of technical and commercial experience in the chemical industry, holding marketing, innovation, sales, engineering, and research positions with Celanese, Air Products and Chemicals, Elf Atochem, and Reichhold Chemicals. He holds a Ph.D. in chemical engineering from Clemson University and is a graduate of the Business Administration Program at Wharton Business School.

UPDATE: Registration now open.  Click here.