Rayven Inc., a leading provider of laminating, coating and converting services and expertise, has announced the addition of two industry veterans to its sales staff. John A. Alfini and Carey P. Woods join Rayven as National Sales Representatives. "We are very excited about John and Carey joining our team," noted Joe Heinemann, president of Rayven, Inc. "Their industry experience and contacts will only enhance Rayven's position as the go-to solutions provider in the industry." John Alfini joins Rayven from Avery Dennison Corp., Specialty Tape Division, where he served as an Electronics/Appliance Marketing Specialist. He also served in sales positions for Sterion, Inc. and Distribution Dynamics. Carey Woods joins Rayven from Specialty Tapes Company, a division of RSW Inc. Serving over 18 years at Specialty Tapes Company, Woods held several positions including New Markets Developer. He holds a B.S. in Marketing from University of River Falls in Wisconsin.