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Survey respondents were asked to rank the other companies in their industry in nine areas: management quality; product and service quality; innovation; long-term investment value; financial strength; ability to attract, develop and retain talent; responsibility to the community and the environment; wise use of corporate assets; and global business acumen.
"The Fortune methodology is significant because industry rankings are derived from your competitors within the industry," said Donald J. McGrath, vice president of Corporate Communications for BASF in North America. "This is a jury of your peers."
For more information on the company, visit http://www.basf.com.