Business Barometer

New Global BusinessTM Confidence Index provides an economic indicator for international trade.

The Global Business Confidence Index, a newly developed indicator of confidence among international business decisionmakers, may become a useful forecasting tool for business leaders involved in international trade, as well as international investors, supply-chain managers, policymakers, money managers, and financial analysts.

The index, based on the results of a survey of 1,667 international business leaders, assesses current confidence levels among international business leaders, documents recent trends in confidence levels and forecasts future changes. The inaugural report indicates that current confidence in world markets is strong and growing, but that perceptions of confidence vary among U.S. and non-U.S. respondents.

One of the survey’s key findings is that American respondents are more confident in today’s market (37.7%) than their non-American counterparts (28%). More respondents from non-U.S. companies (33.9%) said their confidence was lowest during the past five years compared to their American counterparts (25.5%).

Stephen Coelen, managing director of the World Institute for Strategic Economic Research (WISER), developed the algorithm used to create the index. “We formulated the survey questions in order to measure both current levels of confidence and changes in confidence over time,” he said. “The result is a new and unique perspective on global business confidence as it relates to key economic factors.”

The Global Business Confidence Index survey is designed to measure the business ‘confidence’ of U.S. exporters, as well as importers of products and services from the United States,” said Gregory Sandler, president of ThinkGlobal Inc., publisher of the index. “The survey data will be updated quarterly, and the results will allow us to gauge global business perceptions about the current condition of the world economy, as well as historical trends and anticipated changes.”

According to the index, the overall confidence in the world economy increased by 35 points during the past two years, and is projected to continue increasing before leveling off in 2009.

More than one-third of survey respondents (34.5%) said their confidence in world markets is higher today than it has been during the past five years, and 43.6% said their confidence in the market was lowest three to five years ago.

Both U.S. and non-U.S. respondents ranked the U.S. exchange rate as the most significant factor affecting confidence.

In addition to measuring levels of confidence, The Global Business Confidence Index also measures key factors that affect changes in confidence over time and identifies variations in perceptions between U.S. and non-U.S. respondents.

“Knowing what influences confidence is not the same as knowing what factors make the level of confidence grow or shrink,” said Coelen. “We analyzed what factors influenced the increase or decrease in confidence to see the relative importance of various potential influences. While the exchange rate is an important factor in the level of confidence, it does not appear to be an important factor in determining the movement of the index.”

Overall, the index shows that U.S. business confidence in the global economy increased more rapidly than non-U.S. confidence during the past five years. Conversely, non-U.S. confidence is projected to increase more rapidly during the next five years.

The index is designed to become, over time, a valuable indicator for joint venture, supply chain and international investment opportunities. The value of confidence indices has been recognized by experts worldwide. In particular, a report published by the Organization for Economic Co-operation and Development (OECD) noted that “significant changes in growth (are) unlikely to be sustained if not rapidly accompanied by a large change in confidence.”

The index is published by ThinkGlobal Inc. in partnership with WISER, the Center for International Business Education Research (CIBER) at the University of Connecticut, and Commercial News USA.

For more information, visit


Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!


ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI June 2015 cover

2015 June

Welcome to our annual Dispensing & Curing Equipment Directory!
Table Of Contents Subscribe

"Cultural Fit"

A recent opinion piece in the New York Times observed that new employees are often hired based on the personal similarities they share with their interviewers. How important is “cultural fit” when hiring someone?
View Results Poll Archive


Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 


facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.