Adhesives & Sealants Headlines

Taylor Chemical Co. Rebrands as Siovation (4/13/09)

Taylor Chemical Co., a leading formulator and manufacturer of silicone-based technology, has announced a comprehensive rebranding and name change of the 29-year-old company.  The name change to Siovation is the culmination of a strategic transformation into a highly technical manufacturer and marketer of silicone-based products.

"We are a mature and stable company that has positioned itself for continued growth and longevity by serving unmet market and specific customer demands with silicone-based solutions," said Bernie Cobb, president of Siovation.  “Our rebranding captures the essence of the changes in strategy and focus while continuing the emphasis on quality, efficiency, and service.”

Siovation’s core product line includes silicone defoamers, emulsions and fluids serving industries including food processing, agriculture, personal care, automobile care, mold release, chemical processing, water treatment, rendering, and textiles.

To provide additional space for its continued growth, Siovation recently relocated its headquarters, including sales, administration and IT, to new offices in the Atlanta, GA, suburb of Lawrenceville.  The original building has become a dedicated manufacturing, R&D and product development site. Along with the name change and new visual identity, the company has also clearly articulated their long established business practices into the brand promise of “Listen. Create. Deliver.” 

For more information, visit

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!


ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI June 2015 cover

2015 June

Welcome to our annual Dispensing & Curing Equipment Directory!
Table Of Contents Subscribe

"Cultural Fit"

A recent opinion piece in the New York Times observed that new employees are often hired based on the personal similarities they share with their interviewers. How important is “cultural fit” when hiring someone?
View Results Poll Archive


Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 


facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.