Adhesives & Sealants Headlines

MACtac Printing Products Announces New Marketing Director

MACtac® has announced the appointment of Michael Marasch as senior marketing director for the MACtac Printing Products division.

MACtac®, a global supplier of pressure-sensitive adhesive products, has announced the appointment of Michael Marasch as senior marketing director for the MACtac Printing Products division. In this role, Marasch will oversee the development, implementation and management of marketing strategies and plans, specifically in the roll label business. He will also be responsible for developing product line plans and pricing strategies, identifying new business opportunities (including alliances and acquisitions), and creating, communicating, and implementing marketing plans for the major initiatives in the business.

Marasch brings 30 years of marketing experience to his new position, having spent most of his career at large, global specialty materials companies including BFGoodrich and Bayer. Marasch's background includes marketing, sales and business development management positions in the rubber, plastics, thermoplastic elastomer, and chemical additive markets. His expertise in identifying and enhancing the value propositions of businesses and products is expected to shape the future of MACtac's Printing Products division.

"We are confident in Mike's ability to grow our roll label business through untapped application opportunities and steer our MACtac Printing Products team to further success this year," said Ed LaForge, vice president of marketing at MACtac. "His extensive experience in marketing specialty materials will be invaluable for this position."

Marasch holds a B.S. in chemistry/business from the University of Wisconsin - Eau Claire. He is a member of the American Chemical Society - Rubber Division and the Society of Plastics Engineers.

For more information, visit

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!


ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI May 2015 cover

2015 May

You won't want to miss our May issue, with a special packaging-focused Adhesives at Work section, as well as coverage of pressure-sensitive adhesives (PSAs), biorenewable feedstocks, and more!

Table Of Contents Subscribe

Better Jobs

Is the economy prompting you to consider leaving your job for a better one?
View Results Poll Archive


Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 


facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.