ADVANCING ADHESIVES: Design Installation Showcase

At Coverings 2010, designers and contractors came together with members of the manufacturing community to develop, erect, and install five luxury bathrooms during the course of the week-long trade show. MAPEI Corp. supplied the tile and stone installation materials, as well as the waterproofing product for surface preparation. In addition, USG Corp. provided the backer board for constructing the substrates, Kohler Co. donated the plumbing fixtures, and Rubi Tools USA gave installers the tools to work with.

“The National Tile Contractors Association has brought the design and installation sectors of the construction industry together in a very creative way, and we are happy to be a part of this project,” said Jeff Leone, MAPEI’s director of Strategic Marketing. “MAPEI R&D chemists work continuously to bring innovative new products to the marketplace that make installers’ jobs easier and more eco-compatible.”

Installers used MAPEI’s Keracolor™ S sanded grout to grout much of the floor surface, while Keracolor U unsanded grout was used to fill small joints in wall tiles. Ultraflex™ LFT mortar provided a medium-bed mortar to set large-format tiles, and the bright white hue of Adesilex™ P10 mortar enhanced the colors of glass tile installed throughout the projects.

The MAPEI Technical Services team also demonstrated many of the company’s newest products in the MAPEI booth in the exhibition hall and on the Tile Council of North America’s Demonstration Stage. “These were all great opportunities to interact with our customers, and we think the Design Installation Showcase gave all Coverings attendees the chance to see that MAPEI is ‘Technology You Can Build On,’” said Leone.


MAPEI Group, with world headquarters in Milan, Italy, has been supplying chemicals for the construction industry for more than 70 years. With more than 50,000 customers worldwide and 56 associated manufacturing plants operating in 25 countries, MAPEI is a world leader as a single-source supplier of setting materials for commercial, industrial and residential projects. MAPEI Group has 18 manufacturing facilities in the Americas. MAPEI Americas’ headquarters are located in Deerfield Beach, Fla. MAPEI is an environmentally conscious manufacturer; the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The majority of the MAPEI Americas facilities are ISO 9001-2001 certified.

For more information, call (800) 426-2734 or visit


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