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FOCUS ON: Wacker Academy Opens in Michigan

The academy seeks to actively engage in networking with North America-based customers, distributor partners and Wacker experts in market/industry-specific seminar-style training and expertise transfer.

Wacker Chemical Corp. recently announced the opening of its Adrian-based Wacker Academy. It joins with the Allentown, PA, Wacker Academy to engage in networking with North America-based customers, distributor partners and Wacker experts in market/industry-specific seminar-style training and expertise transfer.

The Adrian Academy is the ninth Wacker Academy serving customers located in regions around the globe, and the third located in North and South America. The Adrian-based academy will focus on silicone chemistry solutions and, like its counterparts, will include technical and commercial small group classroom training and hands-on laboratory learning experience.

According to Laurent Morineaux, project leader for the Adrian, MI, Wacker Academy, the keywords “Learn. Discuss. Connect. Meet” describe how the Wacker Academy concept invests in its customers and distributor partners. “Wacker has long recognized the value created through close customer collaboration in building long-term successful business relationships,“ he said. “The Wacker Academy is a natural extension of this philosophy. By learning and doing, we are all able to improve our skills and discover how we can lead to creating competitive advantages in the marketplace.”

The Wacker Academy is an added-value service enabling Wacker customers and distributor partners to tap into the Wacker knowledge pool, and thereby help them enhance their own business success. “Through training courses and seminars that are hosted by our technical experts who are actually specialists in specific market categories, we provide our customers essential information, ranging from basic silicone chemistry to hands-on lab application experience,” Morineaux said.

According to Kristen Ross, Wacker Academy program coordinator, chemists, formulators, and design and application engineers could benefit from attending the academy, as well as sales and marketing people who desire greater technical knowledge. “Our initial course offerings include HDK® Pyrogenic Silica for Rheology Control and Silicones for Masonry Protection,” she said.

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