Coatings / New Products / Raw Materials and Chemicals


February 8, 2013
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A new website highlights this company’s range of products and services for a global platform. The site integrates all three of the company’s major brands: Colortrend® for architectural coatings, Chroma-Chem® for industrial coatings and Plasticolors® for thermoset plastics. Features include product search tools by chemistry or application, a tutorial on color theory, information on color merchandising tools, newsletter sign up, links to social media, and several ways to contact the company.

“The new website is an asset in displaying our product technologies and services to the marketplace,” said Brij Mohal, vice president of Marketing and Technology.. “It is important for our customers to have easy access to the resources we provide as the leader in color solutions.

For additional information, visit

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