Adhesive Tapes International Launches New Brand Strategy
Adhesive Tapes International recently announced the launch of a new company brand strategy focused on continued international growth. The company is reportedly expanding as a global provider of industrial, packaging, electrical, automotive, and specialty tapes, as well as films, ink jet medias, and other graphic industry tapes.
“Continued geographic coverage is key in establishing a position in a global market,” said David Premo, vice president. “We initiated the rebranding process at a crucial time. We felt that we had an opportunity to solidify ourselves as a large-scale supplier, and through this rebranding we should be more easily identified as a global provider.”
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