Formulators / Manufacturers / Pressure-Sensitive Adhesives (PSAs) / Raw Materials and Chemicals

Rubber-Based Hot-Melt Pressure-Sensitive Adhesives

Rubber-based hot melts show great promise for a wide range of applications in both tapes and labels.

The choice of elastomers based on styrene block copolymer (SBC) technology for tapes and labels has traditionally been split between solvent and hot-melt systems. The overall footprint requirements for hot melts make them a preferred choice for new operations having on average one-quarter the line length of a solvent-based system.1 There is also no requirement for drying ovens such as those found in water-based pressure-sensitive adhesive (PSA) tapes or solvent-based systems, meaning that the number of operators is reduced and run speeds can be increased.Rubber-Based Hot-Melt PSAs

With stringent requirements on reclaiming solvents such as toluene, methyl ethyl ketone and acetone during the drying process, these tapes and labels also have greater ancillary costs than hot melts. The application thickness can be closely controlled and does not change from time of application, as the material is considered to be 100% solids at room temperature. This is in contrast to solvent- and water-based systems, where a similar level of control during the coating process can be employed, but subsequent evaporative loss can be estimated at anywhere from 30-60% of the initial coating weight.1

Papers have discussed the methods used for application of PSA products.2 Details on the methods commonly used for hot-melt PSAs are given as extrusion slot die, slot die and roll coating. The range of application viscosity is presented, but the authors mention that the use of low-viscosity products, and classically the development of formulations for the tape and label industry for hot-melt PSAs, has been high in polymer content and based primarily on the styrene isoprene styrene block copolymer (SIS). While these systems have shown to be durable, they can be limited due to the heat stability of SIS polymer.

Newer polymers, such as those based on styrene isoprene-butadiene styrene (SIBS), have been shown to have better heat stability and result in lower overall polymer content requirements to achieve similar performance characteristics.3 In practical application, both tapes and labels formulated with SIBS polymers have shown to exhibit much better heat stability when initially processed and when run at end customers. Formulated product may remain in a hold tank for 3-4 hours after an initial processing time of 2-3 hours. Chain scission of the SIS polymer may occur during this time, resulting in lower viscosity product with decreased performance.3

Mixing equipment for SIS polymers has also been shown in both laboratory and production testing to be limited to lower temperature (< 325°F) and higher shear mixers (dual arm and planetary), as polymer degradation was found using other types of mixers. Indication of formulation problems included viscosity drops of up to 20%, lower shear adhesion failure temperature (SAFT) and noticeable polymer degradation by GPC analysis. The SIBS polymer system has been shown to fare much better, allowing for the use of a wider variety of process equipment. This has been noted through improved color stability, as well as thermal stability of similarly formulated SIS and SIBS blends.

In practical application, formulations based on SIBS technology do not experience the same type of degradation as seen in SIS, including viscosity decreases or increases in viscosity and gel formation such as with styrene butadiene styrene (SBS) systems in field. These formulations have shown improvements in wet-out of substrates and lower overall energy requirements, as they can be applied
at lower temperatures than older, higher viscosity formulas. This, in turn, lowers the maintenance costs on the application equipment and operators can successfully run on a wider variety of application equipment and substrates.

Historically, hot-melt PSAs have also had a difficult time meeting the service range requirements of many tape and label applications. Even with newer radial polymer SIS technologies and/or formulations that contain combinations of SIS, SBS, and/or hydrogenated polymers such as SEBS and SIBS, this window of service has only expanded to partially meet the demands of certain industries. On one side, higher heat resistance has been achieved in several different ways as formulators have found newer sources of paraffinic oils and higher softening point tackifying resins, along with polymers previously discussed, which have shown higher shear adhesion failure temperatures (SAFT) but suffer on lower temperature requirements due to a loss of elasticity. Formulations using liquid polymers or tackifying resins and/or high melt index polymers reduce Tg, but lower the heat resistance of the compounded product. It is for this reason that many solvent- and water-based applications still cannot be replaced with hot-melt PSA.

In conclusion, while there are many barriers to entry in the PSA marketplace, rubber-based hot melts show great promise for a wide range of applications in both tape and label segments.

For additional information, contact the author at (614) 451-2665 or, or visit


  1. McMinn, Beth W., Snow, W. Scott, and Bowman, Dan T., “Solvent-Based to Water-Based Adhesive-Coated Substrate Retrofit, Vol. 1: Comparative Analysis,” National Risk Management Research Laboratory, Research Triangle Park, EPA-600/R-95-011a, April 1996.
  2. Chemsultants Inc., “Manufacturing Pressure-Sensitive Adhesive Products: A Coating and Laminating Process,” Adhesive Magazine, April 2005.
  3. De Keyser, Noel, and Gregory, Scott, “Styrene Isoprene Butadiene (SIBS) Block Copolymers Improve PSA Label Adhesive Performance,” Adhesive Magazine, October 2007. 

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!


ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI June 2015 cover

2015 June

Welcome to our annual Dispensing & Curing Equipment Directory!
Table Of Contents Subscribe

Better Jobs

Is the economy prompting you to consider leaving your job for a better one?
View Results Poll Archive


Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 


facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.