Michelman Introduces New Brand Identity
Michelman recently introduced a new brand identity at the American Coatings Show in Atlanta. The company has reportedly evolved into a proactive, forward-thinking company, able to anticipate customer and industry challenges and needs, and deliver innovative and optimal solutions anywhere in the world, quickly and efficiently.
The company has increased its technological capabilities, enhanced its global regulatory compliance capabilities, made a number of key acquisitions in the U.S. and Europe, and entered the Japanese market through a joint venture. It has expanded its global footprint with new facilities in Germany, China and India, and has added a state-of-the-art R&D facility in Windhof, Luxembourg. Another facility is scheduled to open at the company’s Cincinnati, Ohio, headquarters this summer.
“Michelman is not the same company it was five or six years ago,” said Bob Poletti, chief Marketing and Corporate Development officer. “In the economic downturn of 2008, when most companies were pulling back investment, we continued to push forward. We invested strategically in key areas of the world, and in core or complementary industry segments. We’ve added many talented associates who have helped position Michelman as thought leaders, and as a company who is able to think ahead to what will be the ‘next’ solution. All of these investments and more have helped us reach the point where we can assure customers we will provide forward-thinking, proactive, environmentally friendly solutions.”
For more information, visit www.michelman.com.