Adhesives & Sealants Headlines / Raw Materials and Chemicals

Herbst Named Emerald Kalama Marketing Director

August 27, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Emerald Kalama Chemical, a business group of Emerald Performance Materials, recently announced that Wendy Herbst has joined the group as director of Herbst Named Emerald Kalama Marketing DirectorMarketing for the K-FLEX® platform. In this newly created position, Herbst will be responsible for identifying initiatives for strategic growth, developing and updating market strategies, and coordinating activities across all functional areas to execute global initiatives.

Herbst has more than 12 years of experience in marketing, market development, and sales for the industrial and specialty materials industry. Most recently, she served as Global Segment leader and Pricing Process lead at Arizona Chemical, where she was responsible for company-wide pricing strategy, as well as business management and marketing of chemical intermediates and thermoplastic pavement marking.

“Wendy has shown that she has the expertise to precisely identify key opportunities and coordinate strategy to leverage them from a marketing standpoint,” said Shamsi Gravel, vice president of the K-FLEX business. “With her experience and insight, she will be a valuable asset in helping the K-FLEX platform grow worldwide.”

For more information, visit www.emeraldmaterials.com.

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!

Podcasts

ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI December 2014 cover

2014 December

The annual Buyers' Guide is here! You won't want to miss this.

Table Of Contents Subscribe

Bonding Plastics

Are you involved in bonding plastics or other difficult-to-bond substrates?
View Results Poll Archive

THE ADHESIVES STORE

handbook-sealant-tech.gif
Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 

STAY CONNECTED

facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.