This company has launched a high-performance olefin elastic attachment adhesive. Brilliance^™ is a polyolefin that reportedly can be used in high-stress hot-melt adhesive applications such as holding elastic strands in place in diapers and adult incontinence articles. In the past, adhesives based on polyolefin chemistry were reportedly limited to low-stress applications due to performance and processing drawbacks.

“Brilliance is a game-changing advance in elastic attachment adhesive technology that eliminates the former trade-offs between product performance and operational efficiencies that limited traditional olefin technology in the disposable hygiene industry,” said Jeffrey Merkt, senior vice president of Global Nonwovens.

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