New Products


June 6, 2011
/ Print / Reprints /
/ Text Size+

A new website and integrated messaging platform highlights the importance of chemistry in driving innovation, creating jobs and enhancing safety.

“Ninety-six percent of all manufactured goods and 5 million U.S. jobs are touched by the business of chemistry, making it an essential part of our nation’s economy,” said Cal Dooley, president and CEO of the American Chemistry Council (ACC). “Now, more than ever, it is important that we elevate the conversation and remind policymakers in Washington and across the country of the importance of our industry and the consequences of bad policy.”

ACC’s new platform was designed to amplify the new messaging among a more targeted audience. The launch of both represents a shift from ACC’s consumer-facing “essential2” campaign to one aimed at influencing decision makers at the local, state and federal levels.

In addition, the website reflects the organization’s advocacy priorities and magnifies the role the chemistry industry plays in addressing today’s critical issues. The site reportedly features a more dynamic, engaging, and action-oriented design to enhance the users’ experience and take them from awareness to engagement and mobilization.

For more information, visit

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

In-Depth Features

These articles detail advantages and innovations for multiple end uses.


ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts


Adhesives & Sealants Industry Magazine

ASI April 2014 cover

2014 April

Our April issue focuses on pressure-sensitive adhesives, including a preview of PSTC's 2014 Tape Summit, as well as converting/packaging and composites!

Table Of Contents Subscribe


Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

asi1211p_Cover-DE.gifASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40  youtube_40pxlinkedin_40