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Croson joins ASC from the Packaging Machinery Manufacturers Institute (PMMI), where he worked for the past 12 years. His most recent position at PMMI was vice president, Member Services, where he was an active part of the executive team. In that role, he managed several departments including membership, meetings, communications and information technology. Croson’s efforts at PMMI helped the organization grow its membership by 30 percent, while maintaining an impressive 98 percent retention rate. In addition to overseeing membership growth, Croson was also instrumental in developing new programs and services to add value to member companies.
“Matt brings a strong level of innovative thinking, energy and creativity, which will help us in our goals to expand the adhesive industry and provide more value to our members,” said ASC Chairman Jim Owens of H.B. Fuller Co.
Croson will fill the opening created when former president Larry Sloan joined the Society of Chemical Manufacturers and Affiliates (SOCMA) in February. At ASC, Croson will be responsible for the overall performance and financial health of the Council. He is also tasked with developing programs designed to grow the industry and enhance strategic partnerships and alliances both within the industry and among key stakeholder groups that influence the industry.
“I look forward to serving the Adhesive and Sealant Council and delivering value to both our members and the industries we support,” said Croson. “I am impressed with the Council’s history of success and forward-thinking focus. I am excited about the opportunity to play a role in continuing to grow the industry, support ASC’s educational initiatives and enhance networking opportunities for all industry stakeholders.”
Prior to PMMI, Croson worked for InteliData Technologies Corp. and Burson-Marsteller. At both firms, he specialized in relationship management, corporate communications and media relations.
Croson holds a B.A. in English from George Mason University. He is a member of the American Society of Association Executives and the International Association of Exposition Managers.
For more information, visit www.ascouncil.org.