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BASF: High-Chromaticity Pigments (11/20/09)

November 20, 2009
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BASF has announced the availability of Lumina Royal Blue and Lumina Royal Exterior Blue, intense red shade blue interference pigments.

BASF, a leading global provider of innovative effect pigments, has announced the availability of Lumina Royal Blue and Lumina Royal Exterior Blue - intense red shade blue interference pigments.

The industrial version of the pigment can be used to visually enhance mobile devices, consumer electronics, appliances, sporting goods and cosmetic and personal care packaging. The exterior version of the pigment is coated with BASF’s chrome-free surface treatment (CFS) for improved durability in applications that require humidity resistance and excellent adhesion, such as automotive, coil, and powder coating applications.

BASF pigments provide a range of depth, gloss, sparkle and multicolor effects. Royal Blue is the first high-chromaticity effect pigment being launched as part of BASF’s extension to the Lumina effect pigment portfolio. The high-chromaticity pigments will provide maximum interference effect for all color spaces.

For more information, visit www.basf.us/luminaroyal.

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