New Products

BASF: Spanish Website

August 7, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

BASF has launched a Spanish version of www.highperformancecommunity.com to serve the North American Spanish-speaking building and construction community. Those interested in learning more about BASF’s solutions for sustainable, energy efficient and durable construction systems can easily click the “En Español” tab to access all information in their native language.

In the United States, Spanish-speaking professionals represent the largest minority segment within the construction industry. According to a report by the Pew Hispanic Center (Statistical Portrait of Hispanics in the United States, 2006), the Hispanic population makes up roughly 14.8% of the U.S. population, yet it comprises 21.9% of the U.S. construction workforce.

The website also serves BASF customers in Mexico, a key strategic market for BASF in the North America region. With a population of 100 million people, Mexico is the largest Spanish-speaking country in the world, and it is an important market for BASF building and construction solutions.

For more information, visit www.highperformancecommunity.com.

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

In-Depth Features

These articles detail advantages and innovations for multiple end uses.

Podcasts

ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

THE MAGAZINE

Adhesives & Sealants Industry Magazine

ASI April 2014 cover

2014 April

Our April issue focuses on pressure-sensitive adhesives, including a preview of PSTC's 2014 Tape Summit, as well as converting/packaging and composites!

Table Of Contents Subscribe

THE ADHESIVES STORE

handbook-sealant-tech.gif
Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

asi1211p_Cover-DE.gifASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40  youtube_40pxlinkedin_40