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In the United States, Spanish-speaking professionals represent the largest minority segment within the construction industry. According to a report by the Pew Hispanic Center (Statistical Portrait of Hispanics in the United States, 2006), the Hispanic population makes up roughly 14.8% of the U.S. population, yet it comprises 21.9% of the U.S. construction workforce.
The website also serves BASF customers in Mexico, a key strategic market for BASF in the North America region. With a population of 100 million people, Mexico is the largest Spanish-speaking country in the world, and it is an important market for BASF building and construction solutions.
For more information, visit www.highperformancecommunity.com.