News

DAP Named Top Choice in Annual Brand Study

For the sixth time in nine years, DAP Products Inc. has been ranked first in brand familiarity for caulks and sealants and the brand of caulks and sealants used in the last two years, according to Builder Magazine's 2010 Brand Use Study.
 
"We are proud to be consistently selected as the "professional’s choice" and a top brand in Builder Magazine's study," said Vice President of Marketing David Fuller. "Professionals recognize DAP and our high-quality, innovative products as something they can trust on the job site."

Available in retail outlets and the independent channel across North America, DAP continues to be a pioneer in the caulk and sealants industry. Products such as DAP® 3.0™ Advanced Sealants with Kwik Dry® Technology and DAP Alex Fast Dry® 40 Minute Dry Time offer professionals worry-free solutions in a time and money saving manner to maximize effectiveness on the job.

The caulk and sealant manufacturer also continues to play a key role in the home-weatherization movement currently being propelled by HOME STAR (a.k.a., Cash for Caulkers). Many DAP caulks and sealants can be used to seal air leaks to help improve energy efficiency. For example, the recently launcheded DAP EnergySaver™ High Performance Air Leak & Gap Sealant features premium flexibility and adhesion for joint movement, allowing it to expand and contract with temperature fluctuations without cracking or shrinking. In addition, the cartridge packaging contains 45% post-consumer recycled content by weight for a more sustainable option.

The Brand Use Study was conducted by Hanley Wood Publishing along with Readex, a leading research firm, using a sample of 10,800 Builder Magazine readers.

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Podcasts

Environmentally Friendly Manufacturing

Edward Gotch, president of Emerald Kalama Chemical, talks about embracing sustainability with Susan Sutton, editor-in-chief.

More Podcasts

THE MAGAZINE

Adhesives & Sealants Industry Magazine

ASI May 2013 cover 100x133

2013 May

The 2013 May Adhesives and Sealants Industry Magazine includes articles about PPG and Bostik, as well as a Q&A about polyurethane. Check it out today!

Table Of Contents Subscribe

THE ADHESIVES STORE

handbook-sealant-tech.gif
Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

asi1211p_Cover-DE.gifASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40  youtube_40pxlinkedin_40