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The company was also recognized as a finalist for a dual-brand employee launch video in the Internal/Employee Communications category. The piece, which supported the launch of the revamped Dow Corning and XIAMETER brand offerings last year, helps to generate excitement and awareness among the 10,000-person global workforce, and covers details about the brand transformation for employee understanding.
“This is a nice recognition of our first anniversary of the two-brand launch,” said Brian Chermside, chief Marketing officer. “Also, having the work of our integrated communications teams recognized in a prominent national marketing communications competition is a real thrill.”
For more information, visit www.dowcorning.com or www.stevieawards.com.