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Social media spending in the U.S. is forecast to increase from $716 million this year to more than $3.1 billion in 2014, a 34% compound annual growth rate, Forrester Research recently reported at the Forrester Research Marketing Forum.
A recent survey we conducted in our weekly ASI E-News found that the adhesives and sealants industry is once again keeping up with the trends. More than 60% of respondents said that they use LinkedIn and nearly 40% use Facebook.
Here at ASI, we’re excited to be a part of the social networking realm. In addition to the Editor’s Blog on our homepage, www.adhesivesmag.com, you can find us on Facebook®, connect with our staffers on LinkedIn, and keep on top of industry trends and news with our Twitter feeds. Visit twitter.com/TeresaASI to read my “tweets” and to be one of the first to know about breaking news and Web site updates; take part in informal surveys and brainstorming sessions; and more! In addition, keep us updated with what you’re doing by sending a tweet to me @TeresaASI.
You can also find us on Facebook by searching for “Adhesives and Sealants.” Become a fan of our page and connect with other like-minded users to discuss industry trends, share ideas and do more.
And please do connect with us and build our network on Linked In; you can find me at www.linkedin.com/in/teresamc.
As always, we’d love to know what you think. Leave a comment on the Editor’s Blog at www.adhesivesmag.com or send e-mail to firstname.lastname@example.org.