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EDITOR'S MEMO: Ringing in the New

January 1, 2010
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The monthly roundup from Editor Teresa McPherson.

We begin this new year with some exciting announcements. Our Web site continues to be an important source of adhesives and sealants news and information, and we’re proud to offer several new features. A video section on the homepage, www.adhesivesmag.com, serves as a show-and-tell feature to highlight companies’ manufacturing processes or other achievements or innovations. If you have a video clip you’d like to be considered for editorial insertion, please send me an e-mail.

Our “Adhesives in the News” section continues to be a popular feature and covers noteworthy mentions of our industry throughout the media. From adhesives that can help to heal sick babies to glues that mimic the sticky stuff in spider webs, our industry has some exciting new developments. Check this section often for the latest news coverage of our industry.

Social networking continues to be a growing trend, and ASI is keeping you connected to your customers and competitors. Join us on Facebook and LinkedIn, and follow our Twitter feeds for the latest adhesives and sealants industry news. Find links to all of these sites on our Web site, www.adhesivesmag.com.

ASI is also proud to introduce a new Web seminar in February. Dr. Jose Briones, director of Operations for SpyroTek Specialty Materials, will speak on “The Value in Use Analysis Approach to Product Marketing” on February 16. Briones will present a new approach to map the value space for a product or service called the “Value Box.”  This new tool combines conventional value approaches such as cost-plus and more-sophisticated methods such as cost-in-use and value-in-use.

We wish you a very happy and prosperous 2010!

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