Headlines / Green Products/Applications

Green Business Report Shows Mixed Results

January 25, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Stiff economic headwinds, clean-tech controversy and a toothless regulatory environment gave sustainable business a sinking feeling during 2011, according to a new report.

Stiff economic headwinds, clean-tech controversy and a toothless regulatory environment gave sustainable business a sinking feeling during 2011, according to the fifth annual GreenBiz “State of Green Business Report.” However, advances in areas such as clean energy patents, sustainable mobility and even green gamification are signs that innovation will lead the industry forward.

“People expected clean-tech and corporate sustainability efforts to grind to a halt with the global recession in 2011,” said Joel Makower, a principal author of the report and executive editor of GreenBiz.com. “While some key indicators, such as toxic emissions and energy efficiency, are flattening or declining, we’re seeing that companies are more committed than ever to making sustainability a part of their core business strategy. They’re integrating green practices into all levels of their company, and looking to sustainability to drive innovation, reduce operating costs and, in many instances, unlock new revenue opportunities.”

As for what’s driving the trend, check the nearest C-suite. CFOs are reportedly getting more involved in corporate sustainability issues. According to a 2011 survey by Ernst & Young and GreenBiz, 65% of CFOs are now engaged in sustainability. This shows that companies recognize the material risk related to such issues as energy supplies, greenhouse gas emissions, toxic ingredients in products and water management. This trend also reflects growing pressure from shareholders to mitigate environmental risks and provide increased disclosure about environmental impacts.

This year’s report also highlights companies that are using innovative ways to engage customers and employees in sustainability initiatives. Known as “gamification,” businesses use the idea of points, badges, and other “game mechanics” to incentivize and reward good green practices.

For more information, visit www.greenbiz.com.

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

In-Depth Features

These articles detail advantages and innovations for multiple end uses.

Podcasts

ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

THE MAGAZINE

Adhesives & Sealants Industry Magazine

ASI April 2014 cover

2014 April

Our April issue focuses on pressure-sensitive adhesives, including a preview of PSTC's 2014 Tape Summit, as well as converting/packaging and composites!

Table Of Contents Subscribe

THE ADHESIVES STORE

handbook-sealant-tech.gif
Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

asi1211p_Cover-DE.gifASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40  youtube_40pxlinkedin_40