Headlines

HENKEL TECHNOLOGIES UNVEILS NEW CORPORATE IDENTITY

August 9, 2004
/ Print / Reprints /
ShareMore
/ Text Size+
Leveraging its leading electronics materials brands, Henkel Technologies has announced a global initiative to market its industry innovations under a single, comprehensive banner, thus distancing itself from its competition. The strategic move will enable Henkel Technologies to drive increased visibility of its well-known Hysol, Loctite and Multicore products and services, which customers have come to trust for their advanced technology needs. Henkel Technologies, a division of Henkel Corp. (returning over $10 million in sales revenue in fiscal 2003), is a total solution products and services provider supplying compatible materials for the electronics packaging and assembly industries worldwide. Henkel Technologies service the automotive, electronics, aerospace, assembly, maintenance and repair, consumer goods, and packaging industries. Commenting on the consolidated identity, Pat Trippel, president of Henkel Technologies' Electronics division, says, "The Henkel Technologies name better embodies the entire scope of our business and product offerings. Further, it will allow us to fully promote our market-leading products under the brand names that our customers know and trust - Hysol, Loctite and Multicore." Trippel concludes by saying, "The repositioning of the business under the Henkel Technologies banner may be new, but our global commitment to service, value and technology remains unchanged and will never waver."

For more information, visit http://www.loctite.com/electronics .

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!

Podcasts

ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI August 2014 cover

2014 August

Our August issue includes what is traditionally our most popular article of the year: the ASI Top 25. You won't want to miss it!

Table Of Contents Subscribe

THE ADHESIVES STORE

handbook-sealant-tech.gif
Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px