Business development can be defined several ways. To some people, it is a sales function. Others might see it as a marketing function, and yet others think it involves work with mergers and acquisitions.
I recently had to schedule hip replacement surgery. The scheduler at the surgeon’s office went through various details with me, and then assured me that she would be sending me a packet with lots of information regarding the procedure, the hospital stay, post-op therapy, etc. A month passed, and no packet.