American manufacturing is on the rise. According to the latest figures from the U.S. Department of Labor, the nation’s factories added 50,000 jobs in January—their strongest showing in a year—on top of 32,000 jobs in December 2011. Overall, employers added 243,000 jobs in January, the most in nine months. Manufacturing was the second-biggest gainer, behind professional and business services.
Employment numbers aren’t the only indication that manufacturing activity is picking up. According to the Institute for Supply Management, growth in new factory orders rose to a nine-month high in January. In addition, vehicle sales in January rose to a seasonally adjusted annual rate of 14.2 million, the fastest pace in several years.
However, U.S. manufacturers are not out of the woods yet. Although the sector added 404,000 jobs from January 2010 to January 2012, it’s still down 3 million jobs from January 2003. And, the 11.8 million manufacturing jobs tabulated in January 2012 is still a fraction of the peak level of 19.5 million in 1979. Other data provide further cause for concern. From March 2006 to March 2010, business startups are down 24%. In 1960, the U.S. accounted for more than two-thirds of global R&D. Today, two-thirds of global R&D is performed outside of the U.S.
A recent study by Booz & Co. grouped U.S. manufacturing sectors into four categories based on levels of global competitiveness. The study found that nearly half of the current U.S. manufacturing base is at risk. Conversely, the study suggests that American factories still competitively produce about 75% of the goods sold in the U.S. and roughly 20% of goods sold globally.
Keeping the U.S. manufacturing sector on the upswing will require the coordinated action of business, labor, academia and government. Such a plan was published in December 2011 by the Council on Competitiveness. Based in Washington, D.C., the council is a nonprofit, nonpartisan organization dedicated to elevating U.S. productivity and leadership in world markets, and raising the standard of living for all Americans. The council’s report, “Make: An American Manufacturing Movement,” provides dozens of specific recommendations for addressing the five key challenges facing U.S. manufacturers:
“American manufacturing is either in steep decline, doing reasonably well, or poised to grow, depending on who you’re listening to,” says Jack McDougle, the council’s senior vice president for manufacturing. “You hear a lot of things in the press, but what is really going on? Could we peel away some of the rhetoric and think about [the challenges U.S. manufacturers face] as globalization expands, industries mature, and things change? Could we develop...an appropriate response to those issues?”
McDougle will share the council’s recommendations for a robust manufacturing sector on May 2 during a keynote address to start Tech ManufactureXPO, a virtual trade show sponsored by ASI, ASSEMBLY, Quality, Appliance Design, and World Trade 100.
Seeing the Big Picture
The “Make” report grew out of a series of meetings and interviews with the council’s membership: manufacturing executives, labor leaders, university presidents, and national laboratory directors. (Those interviews can be read in a series of Ignite reports published by the council last year.) By bringing together disparate views, the council hoped to address the broader manufacturing economy, as opposed to any one industry or trade group.
One of the hallmarks of the report is its nuanced assessment of U.S. manufacturing and its multilateral approach to the challenges the sector faces. Indeed, many of the report’s findings are surprising. For example, most people believe China and other low-cost labor centers are entirely responsible for the decline in U.S. manufacturing jobs. While that’s true to an extent, the reality is more complex. The loss of U.S. manufacturing jobs also stems from demand shifts, the value of the dollar, automation and productivity gains. The total cost of production includes labor, as well as other factors such as taxes, trade rules, regulations, land, capital, energy and transportation systems.
“A lot of the political rhetoric, particularly here in Washington, is still about [manufacturers] chasing low-cost labor,” says McDougle. “That really isn’t the case. In fact, many foreign companies are investing in the U.S. because they are going after low-cost labor. European companies are investing heavily in the U.S. because it offers tremendous advantages. Look at Volkswagen, Daimler and Siemens. Companies want to locate here. The trick is, how can we accelerate that?”
Similarly, many Americans would be surprised to learn that the largest share of U.S. foreign investment dollars is actually in high-cost European economies. For instance, total U.S. investment in Ireland over the past 10 years is more than three times greater than investment in China during the same period.
Given the global economy, one of the council’s top priorities is to replace the current worldwide double taxation system with a territorial tax system to facilitate the repatriation of earnings. Reducing taxes on repatriated earnings to less than 5%, in line with European economies, would stimulate investment in new and existing U.S.-based manufacturing facilities.
“If U.S. companies have operations in foreign markets, the profits from those affiliates are not taxed in the U.S. unless they’re brought back here,” explains McDougle. “Then, they’re taxed at the corporate rate, which is roughly 35%. The U.S. is the only developed economy [with] that type of system. So, for example, when Siemens makes a profit here, they pay U.S. taxes. But when they bring those profits back to Germany, they don’t pay tax on it, or they pay a nominal 2% or 3% rate.
“In 2010, U.S. affiliate sales were three times greater than U.S. exports. A lot of our exports are actually going to U.S. firms operating in other countries, where they do final assembly. Our policies don’t take advantage of that business model. By our estimates, U.S. affiliate sales generated $1.4 trillion in profits globally. Most of that is sitting on corporate balance sheets with nowhere to go....If only [half of that] came back, it would be a huge stimulus.”
Some of the report’s other tax and economic reform recommendations include:
Although the latter might seem off-point, McDougle says it applies to the overall competitive environment in the U.S. “Look at what’s happening in Europe right now,” he points out. “As government becomes more debt-burdened, as the cost of borrowing gets higher, the ability to invest in infrastructure and R&D, and to create a favorable tax environment, becomes stymied.”
Improving the Workforce
Tax and fiscal reforms are only part of the recommendations outlined in the report; it also includes specific proposals for fostering small businesses, boosting exports, increasing R&D and improving infrastructure. In addition, the report addresses workforce issues. Despite unemployment hovering around 8.6%, U.S. manufacturers face a significant talent shortage. A recent study by Deloitte and the Manufacturing Institute found that 5% of manufacturing jobs remain unfilled simply because people with the right skills are not available. That could be as much as 600,000 jobs.
“We have to make sure we’re producing the right kind of folks to get into the manufacturing jobs of the future, and that’s been a challenge in the U.S. for the past 20 years,” says McDougle.
He blames parents, teachers and guidance counselors for overemphasizing the importance of a four-year college degree in the liberal arts, at the expense of vocational or technical training. Ironically, the conventional wisdom that suggests college graduates will earn higher wages over their lifetimes than individuals without a degree may no longer be valid.
“There’s a huge part of the population for whom college is not the right track and, quite frankly, they don’t need to go to college to enjoy a better standard of living,” McDougle says. “A certified welder can make $120,000 a year, which is significantly higher than average.”
The report makes several recommendations for preparing the next generation of engineers and skilled workers, including:
To download a copy of the council’s "Make" and "Ignite" reports, visit www.compete.org/publications.
Tech ManufactureXPO Virtual Trade Show Returns
Last spring, ASI co-hosted its first virtual trade show, Tech ManufactureXPO. The event was a success for both attendees and exhibitors—some 1,372 manufacturing professionals registered for the show, and half attended the event live. On average, viewers spent 123 minutes at the show, and a total of 1,671 files, such as catalogs, podcasts and other material, were downloaded from the show site. The 33 companies exhibiting at Tech ManufactureXPO averaged 166 leads, and a total of 726 one-to-one chats took place between exhibitors and attendees.
“I never thought there could be a virtual equivalent to a physical trade show,” says D. Paul Zito, a sales representative with WEST Forwarding Services, a Cleveland-based shipping company. “The content, quality of exhibitors, and the mechanics of navigating the show were excellent. It was well worth my time.”
Based on the success of the first event, ASI will co-host Tech ManufactureXPO again this year from 8:30 a.m. to 3:30 p.m. on May 2. Tech ManufactureXPO is designed for information-hungry engineers who are faced with time and budget constraints. The virtual show will allow manufacturing professionals to attend educational sessions and interact with suppliers via their computer screens. It’s the online equivalent of a traditional trade show, featuring webinars, podcasts and “virtual booths.” Participants can browse exhibitor booths; view product demonstrations; engage in discussions with booth representatives; and collect information such as brochures, data sheets, and white papers.
ASI is co-hosting the event with four other manufacturing magazines published by BNP Media: ASSEMBLY, Appliance Design, Quality and World Trade 100. The virtual event will kick off with a keynote speech by Jack McDougle, senior vice president for manufacturing at the nonprofit Council on Competitiveness. The speech will air from 9 a.m. to 9:45 a.m. A live 15-minute question-and-answer session will be held immediately after the presentation.
For more information, visit www.techmanufacturexpo.com.
Tech ManufactureXPO Exhibitors to Date