Adhesives Magazine

Henkel Electronic Materials Names Manufacturing Representatives of the Year

July 17, 2012

Henkel Electronic Materials recently announced that it has selected E-tronix and Far West Micro Inc. as its 2011 North American Manufacturing Representatives of the Year. This annual award recognizes outstanding sales, service and business development efforts among U.S.-based Henkel manufacturing representatives. Evaluated against a demanding set of metrics including year-over-year sales growth, development of new business opportunities, customer support success and a commitment to conduct business in accordance with Henkel’s standards, the Manufacturing Representative of the Year award is Henkel’s top honor for its external rep sales team.

“Earning Henkel’s Manufacturing Representative of the Year award is quite a distinction,” said Brian Betti, director of Channel Management for Henkel Electronic Materials. “Aggressively pursuing and winning new business is no easy feat—particularly in today’s uncertain economic climate. But E-tronix and Far West Micro have consistently shown that hard work and product expertise make all the difference.”

Minneapolis, MN-based E-tronix, which represents Henkel in Minnesota, North Dakota, South Dakota and western Wisconsin, is a two-time winner of the award. Owner Erik Stromberg attributes his success to three factors: an excellent support team, perseverance and superior products. 

“No account is too big or too small for E-tronix,” he said. “We pursue any and all opportunities with enthusiasm. Because Henkel’s assembly materials product line is so comprehensive, we have multiple solutions to offer. All this, combined with the outstanding support we receive from the Henkel team, has enabled E-tronix’s accomplishments. We are delighted to have been named one of Henkel’s Manufacturing Representatives of the Year.”

Far West Micro Owner Richard Gorton, who represents Henkel in Oregon, Washington, Idaho and British Columbia, has worked in the electronics industry for more than 40 years and says his background as a production engineer gives him a unique perspective, particularly when it comes to sourcing electronics materials.

“If a customer is having a problem with an assembly but materials have been sourced from three or four different suppliers, it’s often difficult to pinpoint the source of the problem,” he said. “Because Henkel develops multiple assembly materials—everything from solder pastes and underfills to application-specific adhesives—product compatibility is robust and single-source supply simplifies assembly issue troubleshooting. I’m honored to work with such a great company and humbled by this award.”  

For more information, visit www.henkel.com/electronics. The E-Tronix website is located at www.e-tronix.com and Far West Micro can be found online at www.fwmi.com.