Adhesives Magazine

Avery Dennison Launches Online Designer Showcase

December 17, 2012

The Label and Packaging Materials division of Avery Dennison Corp. recently launched a global Designer Showcase that features insights, examples, and personal stories about packaging and design from some of the world’s leading designers and design school students.

“Designers visiting the Designer Showcase will discover packaging tips and new materials that can enhance their label designs and increase their impact on customers,” said Jon Maley, global vice president for Marketing, Label and Packaging Materials. “The new site reflects Avery Dennison’s belief that designers and design firms deeply influence the way consumers think about and experience brands.

“Avery Dennison already plays a role in the design ecosystem—from design student, to design agency, to manufacturing to shelf and finally to home,” Maley said. “With the Designer Showcase, we can increasingly leverage designer creativity with our own sophisticated technical expertise to bring great packaging designs to market.”

For additional information, visit www.designershowcase.averydennison.com.