Adhesives Magazine

Innovation in Business

January 31, 2013

As today's business landscape becomes more globalized and fast paced, do you see innovation as a key factor in maintaining a competitive edge?

Yes: 90%

No: 10%

Maybe/Unsure: 0%

Comments

Innovation is the only real defense against product becoming commodities, being copied, and the short attention span of buyers. Failure to innovate will kill an otherwise thriving business.

Even relatively small customer focused technical efforts can make a big difference in loyalty of the customer to you in the long term in areas that are considered by some to be commodities


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