Adhesives Magazine

AkzoNobel Announces New Corporate Strategy

February 26, 2013

AkzoNobel recently announced a new strategy that will reportedly build on the company’s leading market positions in mature and high-growth markets to achieve new financial targets. The strategy focuses on end-user segments, operational excellence and sustainability, and is summarized by the company’s new vision: Leading market positions delivering leading performance.

“AkzoNobel has leading market positions and brands in paints, coatings and specialty chemicals,” said Ton Büchner, CEO. “With our global scale and sustainability leadership, we will focus our strategy on customer service and operational excellence, creating value for all our stakeholders.”

The company has identified the following strategic focus areas: care for the customer, reduction of product and process complexity, cash and return on investment, embedded safety and sustainability, and diverse and inclusive talent development. In addition, AkzoNobel sells into four key end-user segments: Buildings and Infrastructure, Transportation, Industrial, and Consumer Goods. Better analysis and understanding of the leading indicators of these segments are intended to make AkzoNobel more responsive to market developments.

For additional information, visit www.akzonobel.com