Adhesives Magazine

Diamond America Relaunches Brand

May 22, 2013

Diamond America recently announced it has initiated an international relaunch of its brand. The relaunch is reportedly part of the company’s plans to expand its services into developing petroleum-chemical technologies while further solidifying its leadership position in the development of extrusion equipment for the catalyst, food, and mastic industries.

The relaunch comprises two major initiatives. First, it will introduce a new brand positioning: “Extrusion Equipment—Designed to work. Built to last.” Second, it intends to strengthen branding and marketing efforts with improved graphics and clear messaging that increases awareness of the benefits of knowledge-based consultation and design/build services. 

“Customization is at the heart of everything we do,” said Jeff Schweizer, president. “Our process begins with thorough research and consultation to best determine the extrusion challenges our clients are faced with and to determine the best course of action. This approach allows us to find workable solutions that fit the specific needs of our customers and build equipment to deliver the results they expect. We feel strongly that our brand should reflect our core principles.”

For additional information, visit www.diamondamericacorp.com.