grows for adhesive tattoos made with medical tape.
As demand grows for Fan-A-Peel®
peel-and-stick tattoos made with 3M®
tape, a new Web site (www.fanapeel.com
) has been launched to refocus
the Fan-A-Peel brand and serve as a direct-to-consumer sales portal. Companies
can also use the site to drive brand awareness and revenue by getting closer to
their customers and donors with advertising tools and bounce-back promotional
An extensive portfolio of licensed collegiate products allows fans to
personalize hundreds of items with wearable tattoos of various groups; tattoos
for more than 100 universities and colleges, including major NCAA Division I
schools, are currently available. The tattoos can be applied on skin, clothes,
phones and many other surfaces.
Fan-A-Peel products are marketed by Innovative Adhesives, Cary, NC.
The company has three additional product lines: A-Peel-Too,
water is needed for application, and, unlike the water-based products that
dominate the industry, no chemicals are required to remove them. What’s more,
the tattoos can be applied to virtually anything, including clothing and book
bags. All products are made in the United States using patented
state-of-the-art digital printing with medical tape and sophisticated
Branding and public relations firm Articulon created the Web site. “We chose
Articulon to develop the site because they took the time to understand our
business, and have the expertise we needed to be successful,” says Gary Ban,
managing partner of Innovative Adhesives LLC. “The launch of our new site sets
in motion our strategy to reach a broader consumer base with our products.”
“We were tasked with creating a Web site that is easy to navigate with a solid
sales focus,” says Articulon principal Cindy Stranad. “We want users to be able
to quickly move through the purchasing process and to inspire resellers,
marketing professionals, and non-profits to understand the co-branded
promotional opportunities available.”
The decision to market four compelling product lines reinforces Innovative
Adhesives’ commitment to engage fan bases with their favorite teams, brands and
nonprofits. This flexibility allows users to show their team spirit and
personalize their phones, iPods, and other products. Based on its growing
relationships with some of the world’s most-visible and prominent brand names,
Innovative Adhesives’ gear and skin tattoos are available for collegiate and
professional sports, generic holiday-focused properties, and a line of hunting
camouflage products using designs from Realtree, Mossy Oak, and Natural Gear.
In addition, the company is introducing the U.S. Army digital pattern and does
custom work. The company continues to expand its licensed properties and deploy
products in the retail market and through its Web site. These brands, coupled
with targeted marketing efforts, particularly with resellers, are core to the
company’s growth strategy.
About Innovative Adhesives LLCInnovative
Adhesives uses state-of-the-art printing techniques and materials that are
environmentally friendly and made in the U.S. In addition to retail
distribution, the company offers Web-based sales and opportunities for
For more information, visit www.innovativeadhesives.com.
impacts the way its clients communicate their brands and events to build
stronger relationships with existing and prospective customers, sponsors,
shareholders, employees, and the community. With a customized approach, each
campaign is both commercially intelligent and measured by tangible results.
Articulon works with professional service-based companies, associations and
organizations that promote cause-related initiatives to increase visibility.
Work has been completed for emerging brands and Fortune 500 companies,
including: McDonald’s; Panera Bread; The American Kennel Club; Defond North
America; Better Business Bureau Serving Eastern North Carolina; Hughes Pittman
& Gupton; and Saks Fifth Ave.
In June 2009, Articulon was named a Top 100 N.C. Small Business by
Business Leader magazine.
For more information, visit www.articulon.com or phone (919) 232-5008.