
To learn if assembly throughput times could be shortened, researchers recently conducted a series of design of experiments (DOE) studies at a cell phone design and prototype manufacturing facility. In this DOE, experimenters analyzed a cell phone's design, in which a clear viewing lens, treated with pressure-sensitive adhesive (PSA), was machine-pressed into the back of a housing. Restraining pins and the PSA are designed to keep the lens in place during repeated drop tests.
The existing assembly procedure called for 30 psi to be applied for nine seconds to affix the lens to its housing. The DOEs were designed to learn whether the nine-second pressure time could be reduced to achieve the following improvements.

Within the DOE screening experiment, four bonding times (2, 4, 6 and 8 seconds [Factor A]) and two pressure settings (30 and 40 psi [Factor B]) were addressed. Because there were eight factor combinations (four ‘Factor A' levels, two ‘Factor B' levels) and 40 available phones, five phones were tested at each factor combination. All 40 were tested in random order by dropping each unit a designated number of times from a height of five feet, on all six sides of the phone. The six-side drop sequence was identical for all tests. If a lens dislodged on any drop, it was considered a failed unit. Responses were recorded as pass=1, fail=0 (see Table). The underlying response distribution was not normally distributed, so all responses were logic-transformed before the Analysis of Variance (ANOVA) was used to analyze the experiment. The table shows the screening experiment data, including factors, factor levels and actual
and transformed factor-combination responses. ANOVA was performed on the transformed responses using Design-Expert® software.

Using these screening experiment results, the statisticians designed a follow-up experiment by reducing times to five and six seconds, respectively, but keeping pressure to the two levels of 30 and 40 psi as before. Their objective was to determine if time could be reduced to five seconds while retaining quality. They used a randomized complete block design for the two-level factorial experiment. As before, Factor A was time and Factor B was pressure. Each block was represented by a batch of 40 phones. The phones were tested as before and the responses recorded. Each batch of 40 cell phones underwent testing at four factor combinations (two levels of A, two levels of B). Ten cell phones were tested at each factor combination. All 40 in each batch were tested in random order.
The experimenters' recommendation was 30 psi for six seconds to guarantee that the phones satisfied the quality requirement. Based in part on this DOE, the prototype cell phone design was subsequently transferred to a high-production manufacturing facility. The findings have since increased the viewing-lens assembly speed by 33%.
For more information, contact Heidi Hansel, Stat-Ease Inc., 2021 E. Hennepin Ave., Suite 480, Minneapolis, MN, 55413; phone (612) 378-9449; e-mail heidi@statease.com; or visit http://www.statease.com.