Adhesives Magazine

ATLAS: Consumer Webpage

April 25, 2011

Atlas Material Testing Technology has launched a consumer goods landing page. The success of today’s consumer goods, such as drinks, foodstuffs, personal care, and household products, is highly dependent on their packaging. The use of transparent packaging is often preferred by manufacturers, as it enables contents to easily be seen by consumers. Often times, the ability to see attractive colors through transparent packaging plays a key role in influencing spontaneous purchasing decisions of certain products or brands. However, light introduces the risk for photo-induced reactions that can impact colorants, vitamins, flavors, scents, or product homogeneity.

This new landing page focuses on Atlas products and services that can assist those involved in consumer goods-related industries in meeting their photostability testing needs.

For more information, visit www.atlas-mts.com.