Adhesives Magazine

BASF Partners with Non-Profit to Promote Disaster-Safe Construction

January 18, 2010

BASF has announced its official partnership with the Federal Alliance for Safe Homes Inc. (FLASH®), one of the most-respected disaster preparedness organizations in the nation. BASF joins more than 75 government, business, academic and not-for-profit partners (including the Federal Emergency Management Association, the National Oceanic and Atmospheric Administration, and the International Code Council) to advance the FLASH's mission to protect lives, property, and economic well-being by strengthening homes and safeguarding families from natural and man-made disasters.

"BASF has a deep commitment to sustainable construction," said Mike Sievers, marketing manager, BASF Polyurethane Foam Enterprises LLC. "Disaster resistance is an acid test for all of our building envelope-related products. We are proud to be a part of this nationwide program to promote sound residential construction techniques with the goals of protecting families from the heartbreak of losing their homes or, even worse, loved ones to a disaster."

FLASH, which was founded in Florida in 1998 as the Florida Alliance for Safe Homes, works with the media, government officials, building professionals and homeowners to promote best practices in preparing for all forms of disaster, including floods, hurricanes, wildfires, earthquakes, tornadoes, extreme temperatures, and terrorism. Through its educational program, Blueprint for Safety®, the organization provides comprehensive training to building professionals in disaster-resistant techniques, technologies and products. FLASH also provides the public with educational materials and practical assistance in preparing for a disaster or dealing with its aftermath.

"BASF is an international leader in durable construction methods," said FLASH president and CEO Leslie Chapman-Henderson. "That makes the company a valuable asset in our efforts to promote best practices for disaster safety in the residential building industry."

For more information, visit www.flash.org.