Adhesives Magazine

BASF: Spanish Website

August 7, 2008

BASF has launched a Spanish version of www.highperformancecommunity.com to serve the North American Spanish-speaking building and construction community. Those interested in learning more about BASF’s solutions for sustainable, energy efficient and durable construction systems can easily click the “En Español” tab to access all information in their native language.

In the United States, Spanish-speaking professionals represent the largest minority segment within the construction industry. According to a report by the Pew Hispanic Center (Statistical Portrait of Hispanics in the United States, 2006), the Hispanic population makes up roughly 14.8% of the U.S. population, yet it comprises 21.9% of the U.S. construction workforce.

The website also serves BASF customers in Mexico, a key strategic market for BASF in the North America region. With a population of 100 million people, Mexico is the largest Spanish-speaking country in the world, and it is an important market for BASF building and construction solutions.

For more information, visit www.highperformancecommunity.com.