Adhesives Magazine

Celanese Acquires Ashland Emulsions Product Lines

November 16, 2011

Celanese Corp. recently announced an agreement to acquire certain assets from Ashland Inc., including two product lines (Vinac® and Flexbond®) that will reportedly support the strategic growth of the Celanese Emulsion Polymers business. Revenues of Vinac and Flexbond were approximately $45 million in 2010.

“Celanese is a global leader in emulsion polymers, and this acquisition broadens our innovative product offerings to support our customers in growth-oriented segments,” said Doug Madden, COO of Celanese. “This transaction is consistent with our strategy to create shareholder value through strategic portfolio enhancements.”

“This acquisition will accelerate the growth of the Emulsion Polymers business throughout the Americas in key segments such as adhesives, textiles, coatings and paper,” said Phillip McDivitt, general manager of Celanese Emulsion Polymers. “The addition of Vinac and Flexbond will expand our product portfolio while building upon Celanese’s emulsion process technology at our Enoree, S.C., and Boucherville, Quebec, Canada, manufacturing facilities.”

Vinac products are used to make a variety of adhesives for use in woodworking and paper packaging and converting applications. Flexbond products are used to make interior and exterior architectural paints.

For more information, visit www.ashland.com or www.celanese.com.