Adhesives Magazine

Dow Corning Brand Receives Awards

August 19, 2010

Dow Corning Corp.’s XIAMETER® brand received a Stevie® Award at the eighth annual award event. The XIAMETER brand was recognized for the integrated advertising program’s print and online banner ads, website, interactive tour, and print brochures.

The company was also recognized as a finalist for a dual-brand employee launch video in the Internal/Employee Communications category. The piece, which supported the launch of the revamped Dow Corning and XIAMETER brand offerings last year, helps to generate excitement and awareness among the 10,000-person global workforce, and covers details about the brand transformation for employee understanding.

“This is a nice recognition of our first anniversary of the two-brand launch,” said Brian Chermside, chief Marketing officer. “Also, having the work of our integrated communications teams recognized in a prominent national marketing communications competition is a real thrill.”

For more information, visit www.dowcorning.com or www.stevieawards.com.