Customers simply fill out a coupon upon purchase and return it to Bostik with proof-of-purchase; within six weeks the Timberland boots will be shipped. The offer is limited to one pair of boots per coupon, three pair per customer. The promotion expires October 31, 2000, and is only for purchases made between November 1, 1999, and September 30, 2000. The offer is void where prohibited, taxed or restricted by law.
ProStik and 7001 ceramic tile adhesives are high-performance, premium-grade mastics used for the interior installation of all types of ceramic and stone tile (except moisture-sensitive marble). Bostik’s mastics are ready to use, trowel easily and provide excellent vertical grab for large-bodied tiles.
For more information on Bostik’s flooring products, or this promotion, call 800-7-BOSTIK or 800-726-7845, or visit the corporate Web site at www.bostik.com.
Not nearly as dramatic, but extremely effective, is a staple of many publicity programs — the press kit. The kit, essentially, is a folder that contains news releases, photos, backgrounders and other materials that media can use to provide coverage on a company or organization.
An article by the public relations firm of DeFrancesco/Goodfriend, Chicago, does an excellent job of guiding sales and marketing professionals on developing a press kit.
The article points out that press kits are frequently used:
Press kits often contain:
For additional information on developing a press kit, contact DeFrancesco/ Goodfriend at 312-644-4409.