Guest Editor Glen R. Anderson, executive vice president of
the Pressure Sensitive Tape Council (PSTC), sheds light on the PSTC’s future.
As of Jan. 1, management for the Pressure Sensitive Tape
Council (PSTC) is being executed by Landon, Farrey & Associates (LFA), a
professional association management firm in Naperville, IL.
Adopting a new management company allows me to focus primarily on strategic
PSTC executive-management issues. Our goal was to locate a firm that could
comfortably use state-of-the-art management tools, including client-focused Web
site development and social-media integration; robust member data management;
educational program development; and successful conference/meeting planning and
execution. Our executive task team found LFA to be a leader in moving
association clients toward high growth, and we’re honored to be part of the LFA
team and have our organization experience a new, multimedia way of doing
business.
This management decision coincides with the PSTC’s launch of a new brand and
brand promise: “A Bond You Can Trust.” Our marketing steering committee defined
PSA tape as tape used for bonding, sealing, protecting and communicating
systems; thus, we want design engineers and developers to consider PSA tapes as
an alternative to current bonding systems. PSA tapes are recognized in retail
and healthcare markets and are extensively used (representing over 70% of total
tape production) in all industrial markets. PSA tapes continue to replace
traditional fastening systems by reducing production time, reducing weight and
increasing the bonding function.
To support PSTC’s brand promise, our board of directors has worked with PSTC’s
technical and marketing committees to develop a certification program for all
of the organization’s tape producers: the Responsible Tape Manufacturing
Practices program. PSTC members that become certified tape manufacturers can
use the Responsible Tape Manufacturer logo, which confirms that the company has
met sustainable best practices in management of production with environmental responsibility.
The final part of the two-step certification process includes quality control
standards, which assure tape customers that ISO and Quality Control Best
Practices are performed in all PSA tape production processes.
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