According to David C. Sanders, president and chief operating officer, “The new trademark signals the beginning of a new business era for Johnson Polymer. In a recent restructuring of the three Johnson Wax businesses, each business will now have the operational advantages of a freestanding legal entity. While remaining privately held companies of the Johnson family, the individual business enterprises gain flexibility and independence to focus on their specific business missions. For example, our new business slogan, Where Solutions Surface™, used in conjunction with our trademark, specifies the business mission of Johnson Polymer.”
The new trademark and business slogan will begin to appear gradually in the company’s communication materials during a transitional period of nine months to one year.