pressure-sensitive tape demand to exceed 30 billion square meters in 2010.
The world market for
pressure-sensitive adhesive tapes is forecast to expand at an annual pace of
4.7% through 2010, surpassing 30 billion square meters. In value terms, tape
sales will rise 5.3% annually to $26.5 billion as raw-material costs stabilize
following the 2004-2006 runup. Opportunities exist across an array of
tape-using industries, ranging from corrugated packaging and nonresidential
construction to motor vehicle and electronics manufacturing. Self-adhesive
tapes’ cost and performance advantages will allow them to capture a greater
share of joining, sealing, and bonding applications from competitive
technologies. Further advances will be limited by a slowdown in the
construction sectors of North America and China, and by the maturation of key
developed world markets.
These and other trends are presented in World Pressure Sensitive
, a new study from The Freedonia Group Inc., a Cleveland-based
industry research firm.
Corrugated carton-sealing tapes will remain the most widely used tape type,
accounting for over two-thirds of aggregate sales volume. Tapes will make further inroads at the
expense of competitive carton-sealing media, such as glues and mechanical
fasteners. Rising corrugated box sales will also bode favorably for packaging
tape demand, although a slowdown in processed food and beverage output will
limit potential gains.
The U.S. accounts for over one-fifth of global demand, although its share of
the world market will continue to decline, as bedrock applications (such as
corrugated shipping and paint masking) are now largely mature. The same can be
said for other developed countries, including Western European nations, Japan, Canada,
where annual demand growth will be in the low single digits.
By contrast, there is ample room for additional market penetration in the
world’s developing countries; India,
China and Eastern
Europe in particular are enjoying favorable prospects. China is expected to surpass the United States
as the world’s largest tape user by the end of the decade, with gains driven by
explosive economic growth, rising consumer incomes, swift development of
tape-intensive industries, and greater availability of high-quality,
domestically produced tapes, especially industrial and specialty types. China is also
developing a strong export position. East Asia
is the leading global market for advanced electronic fabrication tapes.
For more information, contact Corinne Gangloff, The Freedonia Group
Inc., 767 Beta Drive, Cleveland, OH
44143-2326; phone (440) 684-9600; fax (440) 646-0484; e-mail firstname.lastname@example.org;
or visit www.freedoniagroup.com.