Adhesives Magazine

Plug-In Web Content for the Chemical Industry

February 28, 2001
Kline & Co. has announced a new service to provide chemical companies with high-quality content for their business-to-business (B2B) exchanges, corporate home pages, virtual private networks and other electronic-based platforms.

LITTLE FALLS, N.J. — Kline & Co., a leading business-consulting and research firm, has announced a new service to provide chemical companies with high-quality content for their business-to-business (B2B) exchanges, corporate home pages, virtual private networks and other electronic-based platforms.

Kline Content Service provides companies in the chemicals industry with a means of obtaining high-quality Web content without the expense of hiring a staff of researchers and writers. According to Joseph Tarantola, vice president of Kline & Co., “Content has quickly become the deciding factor for success in many B2B Web sites in the chemicals industry.” More than simply serving up generic content and streaming news feeds, Tarantola notes, “Chemical companies are under increasing pressure to provide high-quality, industry-specific content that speaks directly to their customers, and this content must be kept fresh for it to be effective.”

Content available through Kline Content Service can be custom or syndicated, branded or unbranded, and includes the following content suites: industry news, feature stories, market data, market research, financial benchmarks/reports, press releases, Ask the Expert networks, technical-service centers, advisory reports, industry events, surveys and communities.

For further information, contact Joe Tarantola at 973-435-3458, or Lynn Gillette at 973-435-3448.