presents an innovative hot-melt for pressure-sensitive labels.
Pressure-sensitive labels must meet high
quality standards - their machinability and dispensing behavior are just as
important as their visual impact. For premium consumer goods in the personal
and home-care sector in particular, the label has to sit tight to the very last
drop, even when exposed to high mechanical stressing. Innovative adhesives
systems from Henkel may be the solution.
The production of high-grade
pressure-sensitive labels for consumer goods and industrial applications is a
highly specialized industry segment with huge growth potential. In the
consumer-goods sector, packaging and product labels are rapidly becoming key
quality factors. In the branded-goods industry, therefore, product managers and
packaging engineers focus strongly on both. In terms of functionality and
aesthetics, innovative adhesives are indispensable for satisfying the tough
requirements of the consumer-goods industry.
Henkel has developed a solution for the
industry’s specific needs. Having engineered a comprehensive portfolio of
pressure-sensitive adhesives for applications with a “no-label” look, Henkel
now offers Technomelt 8707 hotmelt, which holds the label firmly in place even
under continuous high stress.
In packaging development, transparent film
labels with a “no-label” look are becoming increasingly important. They not
only have to be crystal clear, but also have to withstand extreme stressing
throughout the branded product’s useful life. Particularly on squeezable
containers, such as those used for shower gel, shampoo, dishwashing detergent
and styling products, the made-to-measure brand label has to sit tight to the
last drop. Technomelt PS 8707 has the credentials to fit this bill, even for
difficult surfaces like freshly blown PE and PP bottles.
more information, visit www.henkel.com.