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Innovations to the adhesive tape line continued for several years and, in 1906, the Beiersdorf Co., located in Hamburg, Germany, held a contest among its employees to suggest brand names for the adhesive tape line. Elsa Tesmer, a secretary at the company, submitted the word “tesa,” which represented a combination of letters within her name. The brand name became legalized, and the first tesa-branded product, tesa®-Klebefilm, a transparent film-backed tape designed for general-purpose holding applications, hit the market in 1936.
Today, tesa is one of the world’s largest manufacturers of pressure-sensitive adhesive tapes and accessories. The company employs more than 3,700 people based in over 51 affiliate offices worldwide. The global product line includes more than 7,000 products used in industries including electronics, healthcare, renewable energies, automotive/transportation, printing and consumer.
For more information, visit www.tesatape.com.