With increasing consumer demand for convenience comes greater demand for high performance standards and increased sustainability. The packaging industry is no stranger to these trends taking place with consumer products across the world
I hear many salespeople complain that their product has become commoditized. This can be one of those “perception equals reality” traps; that is, if you believe your product or service is a commodity, then you are helping to make it a commodity.
The current laminating industry mindset is to simply try anything. Many manufacturers have started to realize that creative combinations of unexpected substrates might fill untapped demand for finished products that look and feel novel, are extra sturdy, or display other desirable properties that are unattainable with standard materials.