I hear many salespeople complain that their product has become commoditized. This can be one of those “perception equals reality” traps; that is, if you believe your product or service is a commodity, then you are helping to make it a commodity.
The current laminating industry mindset is to simply try anything. Many manufacturers have started to realize that creative combinations of unexpected substrates might fill untapped demand for finished products that look and feel novel, are extra sturdy, or display other desirable properties that are unattainable with standard materials.
By the time you read this column, the battle for Toxic Substance Control Act (TSCA) reform will be fully engaged. Battle lines will have been drawn, cosponsors for bills will have been recruited, and charges and counter charges will have been swapped back and forth in Senate committee hearings.