What are some fundamental issues that I should know regarding the basics of formulating coatings?
May 1, 2015
An important concept to learn is critical pigment volume concentration (CPVC). Understanding this concept is essential for formulating high-performance coatings. In fact, it’s an “elephant in the room” for many formulators—ignored at our peril.
I hear many salespeople complain that their product has become commoditized. This can be one of those “perception equals reality” traps; that is, if you believe your product or service is a commodity, then you are helping to make it a commodity.