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“Our goal with new suppliers is to help them capitalize on their best product offerings with new customers that may never have been introduced to their products. Many niche customers exist in the paint and coatings industry, and new or small manufacturers may not even be aware of the options available to them for specialty additives. Raybo not only has a broad product line, but also a technical support laboratory that can help manufacturers make product improvements through alterations or additions to their paint or coating products,” said Kyle Einhorn, vice president of Business Development for Viachem.
“As a science-based company, we don’t have the specific expertise in niche marketing that Viachem provides, so we’re very excited about this arrangement,” said Rick Flowers, president of Raybo.
The match-up of technical expertise and marketing savvy is a new trend in the specialty chemicals industry, which is known to offer scientific solutions that make existing products perform better. Viachem’s ability to work collaboratively with suppliers to deliver specialty additives to paint and coatings, ink, and adhesives companies will offer Raybo an industry advantage.
For more information, visit www.viachem.com.